With the Government targeting Blackpool this year with the harshest cuts in the country, it is more important than ever that we are doing everything we can to maximise growth and create jobs.
Tourism is an integral part of our economy. In our budget, despite unprecedented pressure, we have maintained the council’s support for the illuminations, which are estimated to bring in around £250 million a year. Following a council-led marketing campaign promoting our many attractions, we saw a huge increase in visitor numbers last year. Our essential work on the Tower, our most iconic attraction is now complete, and the restoration of the Winter Gardens continues apace.
But we can’t rest on our laurels. I was delighted to see Blackpool receive its first ever Blue Flag – which means we’ve got a beach that ranks alongside the cleanest in the UK. Just after I became council leader, we were warned that our water quality was so poor we’d have to put up signs telling people to stay out of the water, but after years of work from our staff, the fantastic efforts of local volunteers and United Utilities we have now met stringent standards that give us the Blue Flag. We are now working on our Keep Blackpool Tidy campaign, to make Blackpool the cleanest seaside town in the country by 2020 and help reinforce our place as the UK’s top family resort.
We’re also expanding the local economy – regenerating the town centre and developing the Squires Gate enterprise zone. In the town centre we are developing both a new business district and opportunities for cultural tourism that will bring better paid jobs into the area. The enterprise zone will bring up to 3,000 jobs, ranging from manufacturing to office work, to the area – this will seize upon the Fylde Coast’s unique opportunities in the energy industry including renewables and off-shore oil and gas.
Better and more integrated transport is also vital for growth. That is why we are planning to extend the tramway to Blackpool North station, as well as working on proposals for a link to the Blackpool South rail line, by securing a passing loop to allow more than one train per hour on the line. We are also investing money in Blackpool Transport to upgrade our buses. The deal is a sensible and prudent investment in Blackpool Transport to allow them to reduce their maintenance and fuel costs with newer vehicles, giving passengers more comfortable, greener vehicles with facilities such as wi-fi, improved ridership which will in turn create more jobs.